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What's next after 'Acche Din' in 2019?

'It does not appear that the campaign of 2019 will be positive.''It is unlikely that there will be an 'achche din'' style slogan either from the government or the Opposition,' says Aakar......

WTF NEWS: It's Weird, True and Funny

A new 'Tweeting Bra' has been designed to send breast exam reminder each time it is unhooked, to promote breast cancer awareness in Greece. The social undergarment designed by 'OgilvyOne Athens',......

That's how outdated views about women are!

A new ad campaign from UN Women, an organization dedicated to gender equality and the empowerment of women, has highlighted how bigoted and outdated views about women still are even in the domain......

Bell Bajao ad campaign wins international laurel

Breakthrough, an organization that uses popular media to advocate women's rights in India and fight for stronger immigrants' rights in the United States, has won the Cannes Silver......

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.Viveat Susan Pinto reports.......

Ogilvy has rosy view on China and India

Advertising growth in emerging markets such as China remained robust this year and would help offset any slowdown in developed countries, according to Miles Young, who takes over as chief executive......

Postal department ropes in Ogilvy & Mather

The department of post has stepped into a high gear for a total revamp of its image. It has partnered with Ogilvy and Matherto help design a new logo and new uniforms to keep up with its new......

Ogilvy takes sports to villages

Can sports centres double up as business hubs bringing in ideas and products to villages? Sportsmen who sell brands on TV ads would not be shocked. And soon the trend may well spread to the......

How Motorola captured second spot in Nokia country

Take a second look at Loveleen Raina's email signature -- the word "Razr" appears before her cellphone number. Ogilvy & Mather's vice president, account management, isn't above a bit of subtle......

'The lovemaking scene in Kurbaan was necessary'

One would think directing A-listers like Saif Ali Khan and Kareena Kapoor would make first-time director Rensil D'Silva nervous. But the filmmaker claims he's not as he has got 18 years......

Ogilvy beats Casey in Match Play final

Geoff Ogilvy enhanced his status in the game by clinching his sixth PGA Tour title with a commanding 4&3 victory over Britain's Paul Casey in Sunday's final of the WGC-Accenture Match Play......

Woods' winning streak ends at WGC-CA

Tiger Woods's winning streak was snapped on Monday when Australian Geoff Ogilvy kept his nerve to win the WGC-CA Championship. Woods, who had won his last seven tournaments worldwide and had not......

Ogilvy overhauls pacesetting Woods

Tiger Woods surrendered his overnight lead to a charging Geoff Ogilvy in the third round of the Target World Challenge on Saturday. The world number one fired a two-under-par 70 in damp, cool......

Sports Shorts: India lose to Australia in final hockey match

IMAGE: Nilakanta Sharma and Rupinderpal Singh registered their names on the score sheet for India. Photograph: Hockey India/Twitter The Indian men's hockey team ended their tour Down Under with a......

IPL 11 promises bigger, better and brighter season

Best vs Best. Tiger vs Tiger.Star India, BCCI team up for a high decibel campaign for the cricket jamboree.Urvi Malvania reports. IMAGE: Actress Jacqueline Fernandez performs during the IPL 9......
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India lose 2-5 to Australia in final match Down Under

Trent Mitton (11th and 24th minutes), Flynn Ogilvie (3rd), Blake Govers (28th) and Tim Brand (43rd) scored for the hosts while Nilakanta Sharma... ...

https://www.hindustantimes.com/other-sports/india-lose-2-5-to-australia-in-final-match-down-under/story-vqcbgSzIr2KBR2pwnmGYXM.html
Oyo gets new head of creative from advertising industry

In a career spanning nearly two decades, Mayur has worked at agencies such as McCann, Ogilvy, Contract, TBWA, and Grey and has experience across... ...

https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-gets-new-creative-head-from-advertising-industry/articleshow/69268842.cms
How Hindustan Unilever plans to fight toxic ads

By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content. The... ...

http://www.rediff.com/money/report/how-hindustan-unilever-plans-to-fight-toxic-ads/20190407.htm
Amul, Santoor, Castrol join election frenzy

Brands are turning up the pitch on voter participation, targeting millennial consumers.T E Narasimhan reports. Photograph: Kind courtesy... ...

http://www.rediff.com/money/report/amul-santoor-castrol-join-election-frenzy/20190329.htm

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